Released in 2000, the first issue of 032c was a provocation: a call to be dangerous and sexy, to reclaim "Professionalism" at a time of disillusionment and start-up bankruptcy. The cover introduced the 032c seal: a square of sovereign Pantone red. 

The limited edition 032c "First Issue" T-Shirt is an ode to newsprint in the liquid digital present and the detonator for everything that was to come.