ALYX SPRING/SUMMER 2016 COLLECTION CATALOGUE, “VOLUME 2” BY NICK KNIGHT AND MATTHEW WILLIAMS
ALYX is proud to announce the launch of its second seasonal catalogue series in collaboration with photographer Nick Knight and art director Paul Hetherington.
This project continues Williams’ vision to produce something that could exist in both physical form and online to document the growth of the ALYX brand. Knight and Williams decided to create a recurring, season-specific catalogue, each will have a different theme but always contain collection imagery juxtaposed alongside landscapes and still lifes that speak to the brand’s identity and mood of the season.
Each issue will also spotlight a “hero.” This section will contain portraits and interviews of authentic people Knight and Williams admire. This season’s heroine is Molly Bair featured wearing the ALYX Spring/Summer 2016 collection, styled by Tom Guinness and interviewed by Williams and his wife, Jenn. The interview delves into Bair’s childhood, interests outside of modeling, future plans and more. “After meeting Molly for the first time, I instantly loved her attitude and personality. The way she portrays herself on social media felt really honest and free – it was a breath of fresh air amongst so much falseness. She embodies the attitude of an ALYX girl,” says Williams.
Volume 2, 13” x 18” in size, was printed in Verona, Italy using ink and screenprinting on metallic, pearlescent, coloured and tracing paper.